How To Get Janitorial Leads – Have you ever wondered how to generate income without offering free or discounted services for your cleaning business? Well, offering discounts is what most cleaning companies do to get you cleaned, but with the right marketing strategy, you won’t. In this post, you will learn simple marketing strategies to generate income without giving discounts.
A common misconception we see with new clients is that they often think the main reason they don’t get leads is because they don’t have enough traffic to their site. In fact, lack of traffic is the reason you don’t get leads, but, in most cases, the problem isn’t the traffic.
How To Get Janitorial Leads
In general, we find that the main reason cleaning companies do not produce cleaning products is because they do not have a good website as a basis. Now, this doesn’t necessarily mean the site looks good, while this is important, it usually means the site isn’t set up to generate leads.
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The root of this problem is that many people focus only on the features of their cleaning services and not on the profit. Features have their time and space to be discussed on your website, but they are the focus of many visitors.
When people visit your website, they are looking for answers to their questions, they don’t understand how great your company is. As you start focusing your website on profit, you’ll start getting better results and more conversions.
The next thing you need to do to create a clean image is to set up your Google business page correctly
If you have a lot of traffic and leads coming to your site, you won’t need to offer discounts to clean yourself up. When enough traffic comes to your site and the way to acquire their information, you must not give up and offer discounts to get leads.
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Instead, you can simply charge for your valuable service and get new cleaning clients. This is where the Google Quality Business Page is listed. Once your Google business page is set up correctly, you can start generating good traffic to your website and even your phone calls.
Most cleaning business owners don’t take the time to set it up properly. They might have a Google business page but it is not full of content like images, text, website and other important elements.
Claiming your Google business page is important, but if you’re only doing the bare minimum, don’t expect to get much traffic from it. For example, if you don’t have a description of your cleaning business, you won’t have much chance of ranking well on your business card.
As you’ll see in the image below, a quick search for a cleaning business near Minneapolis best results are the businesses with the most reviews. The sooner you introduce yourself about your property and have more details, the more likely you will be able to generate a free cleaning service without paying any fees.
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If you’d like to learn more about how to get the best quote for your cleaning service on autopilot, click here to view more details now.
SEO or search engine optimization is another good way to clean up without compromising because traffic from SEO is highly targeted. If someone visits your cleaning company website and gets there through SEO, they are probably more interested in cleaning services.
This means that if they already want what you have to offer, you don’t have to pay to get their business. Most of the clients we work with will start with the basics of local SEO to attract new clients.
Local SEO is a great place to start, but it doesn’t have to end there. You can also create blog content specific to your niche to attract more visitors.
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Check out our latest post here on getting clients for your cleaning business and blog to learn more about using SEO outside of local SEO to promote your cleaning business.
Also, the thing to understand is that while SEO should be the primary focus of marketing your cleaning business, it also takes time. Many SEOs can take months to start seeing results, and the size of the results isn’t always reliable. SEO is something we recommend for every cleaning business, but it’s not the only way to get results.
Free word of mouth isn’t a revolutionary way to market your cleaning products, but it works to get you clean. One thing we find, though, is that many cleaning companies don’t use the call to action in several places on their website.
They might have a special page or place on their page that offers free quotes, but that’s often not enough. You can consider having a popup display that really attracts attention for free.
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Another thing you can do is provide those free quotes in the blog posts you write. You can also call it in other things than free words.
You can use terms like “clean quote”, “consulting”, “free quote” or “instant quote” to name a few. Use different options like calls to action in your content and on your website.
Also, make sure you’re selling the best cleaning services with free quotes. For example, you might say something like, “Want to see how we can help you make up for your weekend? Click here to compare cleaning services with us and let us do the cleaning job and release it over the weekend.”
Free quotes or discounts on cleaning services aren’t the only things you can offer to get your cleaning done. Another business cleaning strategy that can be effective is to promote a magnet that helps solve a problem in your market.
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When creating magnets for your cleaning business, think about what your target market is facing or what outcomes they want in their life. An example would be something like saving time.
Most likely, people who use cleaning services want to save time in their lives and using cleaning services is probably one way to do that. In this case, you can provide something of a guide when it comes to spending time cleaning the house.
Another option may be to save money. You can make a difference by choosing the best cleaning products at a lower price. From there, you can move on to explaining how time is money and that if they want to waste a lot of time and money it makes sense to use your cleaning service.
No matter what your lead magnet offers, once someone downloads it, you can follow them and sell them your services. This can be a way to get a clean slate and sell your services without an upfront discount.
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Have you considered offering additional cleaning services as a bonus to new customers instead of offering a discount? This can be another great way to get cleaning leads without paying the price.
Also, if you offer an additional service that you’ve already charged for, that can open the door for you to continue adding that service in the future. An example of this would be adding a window cleaner with their first cleaner when they get a free quote.
The key to this is choosing the type of service you already have as an upsell that is also the least expensive to do. If you offer something that requires a lot of time or resources to serve your new customers, it can be cost-prohibitive.
Another benefit of this approach is that you are training your new cleaning clients to pay the full cost of your service and showing them how some of your growth is going. They will see the main features of your cleaning service and the highest quality you offer.
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This can also help with retention because your new customers won’t see a bill increase unless they continue with your add-on services. And since they’ve already tried your premium services, they’re more likely to stick with them.
We’ve talked a bit about blogging for SEO, but when you do things you want to start sharing them on social media. Having good SEO content is one way to get clean business leads, but relying on SEO alone can be time consuming.
Ideally, you want to focus your efforts on SEO and promoting your content on social media. This way you can start driving traffic to your site and when people are there they will see your options for free quotes or other lead magnets.
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