Expedia Hotels In Orlando Florida

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Expedia Hotels In Orlando Florida – The new Orlando.com, owned by an Expedia subsidiary, launched last week – again – after a nearly two-month hiatus. It is part of the Hotels.com platform and represents a shift towards marketing.

The site combines recommendations for a specific geographic location with the ability to book a hotel room, instead of a single location for each hotel company, rather than an umbrella site like Expedia.

Expedia Hotels In Orlando Florida

Expedia Hotels In Orlando Florida

According to one local hospitality expert, the new site appears to be a model for Expedia (NASDAQ: EXPE ) and Hotels.com.

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“Consumers prefer to go to one place where they can book a destination and a hotel,” said Yucheng Wang, professor and associate professor at Rosen College of Hospitality in Orlando.

Wang is the editor of the Journal of Marketing and Management. According to him, today’s travelers are busy and overwhelmed by the number of tourist sites on the Internet.

“A lot of people are looking for destinations and hotels,” Wang said. “It has to be domain specific and you have to bring the product closer to the users.”

Orlando’s updated website is similar to other city websites under Expedia-owned platforms for Hotels.com and Asia Web Direct. Another example similar to Orlando.com is Bangkok.com.

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Expedia Asia acquired Web Direct in January when it acquired Australian travel conglomerate Votif Group for $658 million. Changes to the Orlando location followed that acquisition.

Orlando.com also provides tips on Orlando weather, airport information, nightlife, where to shop, what to see and the most popular theme parks. You can book a hotel room there.

Hotels show how they rank according to Hotels.com, such as the most popular hotels for customer reviews – #1 is the Ritz Carlton Grande Lake.

Expedia Hotels In Orlando Florida

A recent search for hotels near Universal Orlando Resort turned up over 50 hotels. The site reported 55,000 people looking for hotels in Orlando on Monday.

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“It’s a really cool idea from a marketing perspective,” Wang said. “It’s kind of a solution to a problem we’ve had for years.”

Jason Wade, a local businessman who buys and sells domain names, said the new Orlando.com could be huge for the area’s hospitality sector.

“That’s a great domain name.” It’s short, easy to type and a very familiar word/city. Expedia and Hotels.com … dominate travel bookings in the most visited destination in the US,” Wade said.

Orlando.com was previously leased and operated by a company that includes Mahesh Chaddah in Orlando. The site was previously announced as a “local version of Groupon” in April 2014.

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Chadha said Tuesday that his company had a partnership with Expedia and recently pulled out of that partnership.

The site also lists the best hotel deals in the area, which are said to be updated daily. On Monday, the best deals on the site were B Resort and Spa, Lake Boa Vista, which was 65% off for $149; and Reunion Resort, Kissimmee, 39 percent off for $167.

The website provides a marketing platform for Orlando in general, starting with talking about theme parks. He continues, “But it would be a mistake to ignore Orlando’s other activities, as the rest of the ‘City Beautiful’ is full of water parks, huge aquariums and zoos, thrilling shows, wetland tours and plenty of golfing opportunities.”

Expedia Hotels In Orlando Florida

(It should be noted that the only thing in the Orlando area that qualifies as a zoo or aquarium is the Zoo of Central Florida in Sanford, which is not part of the park.)

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Hotels.com is controlled by Hotels.com LP, a limited partnership headquartered in Dallas. In 2001, the company was acquired by USA Networks Inc (USAI), which also acquired a controlling stake in online travel booking company Expedia.

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